WHY FRAZERGRIFFITHS?

In a previous life we served as a Police Officer and a Ward Sister. We come from disciplined backgrounds with high demands and standards where team work was at the core of everything we did. Between us we have many years of lived experience in leading and coaching teams to commercial success in the Pharma and Medical Device industry.

We are passionate about building high performing booth teams, coaching and supporting them to maximise your company’s Return on Investment.

We’ve observed that our industry spends many millions of pounds supporting academic Congresses, designing amazing Booths with state of the art visuals but doesn’t provide the same level of resource to support the sales and medical teams who staff the booth and actually meet and have conversations with the HCPs.

Imagine if you had a booth team of well trained, supported individuals who had clear objectives and expectations and made the booth come alive? What a lasting impression they would make on HCPs and differentiate themselves from the competition.

We have the highest professional and ethical standards and our philosophy means that we want to make people feel valued, listened to and respected.

Don’t just take our word for it! Read some of our testimonials and contact us for a chat about how we can maximise both your impact and return at your next Congress.

What Our Clients Say

Sally and Lorraine worked for Performance Associates whilst I was Sales & Marketing Director. They are excellent coaches, facilitators & trainers. They are consummate professionals; engaging the audience and able to impart complex knowledge whilst making it relevant and easy to understand. They bring extensive knowledge & skills from their years in senior pharmaceutical and medical device leadership positions; they are always fully prepared, tailor the content to the individual company and bring out the best in their coachees.

Previously Sales and Marketing Director, Performance Associates

FrazerGriffiths are experts in congress training be it for Medical or Commercial teams. Due to their extensive Pharmaceutical and Medical Device background and experience, Sally and Lorraine understand the needs of both groups and what is required for a cross functional booth team to be successful.

Gill Ackroyd, Director PhasetoPhase

Why support your booth team?

Ask yourself …

How do you select your booth team?
Are they prepared & motivated?
Do they know what is expected of them?
What’s in it for them?
Do they feel part of a team?
How do they support ROI? Are there clear goals/objectives?

What are your professional standards at Congress?
How confident do the team feel to reach out to HCPs?
Can they build rapport and make a great first impression?
How do you measure the booth team’s impact?
What happens when we all go home?

Tried & tested initiatives

We have an established programme of support and training that can be made bespoke to your congress booth needs. A variety of tried and tested initiatives to build confidence, motivation and team success.

We know that this makes a difference and allows differentiation from the competition at Congresses.

Don’t just take our word for it – read some of our testimonials below!

“They were great / I could ask them anything / Helped to motivate the team / great recognition – everyone loves chocolate / always a smile”

“Great mixture of competence and friendliness / 100% of communications were clear, helpful and timely / I’m a fan!”